Market Juice
Your daily squeeze of market smarts
Fresh market lessons, squeezed daily through games and stories. Built for kids ages 10‑16. 100% free. 3 minutes a day.
Real investing concepts
Compound interest, diversification, how companies actually make money — taught through daily games and stories your kid will actually want to play.
Written for kids, not Wall Street
Fun, engaging, 3 minutes a day. No jargon, no boring financial-news drone. Every quiz answer connects back to a real investing principle.
✅ 100% free
Built by parents who wanted this for their own kids. No subscription, no upsells, no paywalls.
How it works
Sign up with your email
Takes 30 seconds. Just your email, your kid's first name, and their age.
Daily digest at 7 AM EST
You get a quick preview email. Your kid gets a link to the full digest — games, stories, and the market scoreboard.
Play, learn, build streaks
Three games per day. Earn Market Coins. Climb the ranks from Rookie to Wall Street Legend, unlock badges, set personal records. Every reveal teaches a real investing principle.
What they'll learn
Every game, every reveal, every fact traces back to one of these 11 core principles. Read all 11, explained for kids →
Pay Yourself First
Save before you spend. The first dollar of every paycheck has your name on it.
Compound Growth
Make your money work for you. Compound growth is the closest thing to magic in finance.
Wealth Is the Gap
Spend less than you earn. The bigger the gap, the faster wealth builds.
Know What You Own
Invest in what you understand. Know how a company actually makes money.
Diversify
Don't put all your eggs in one basket. Spread risk across many things.
Be Patient
Think in years, not days. Markets reward people who can sit still.
Control Your Emotions
Don't follow the crowd. The best decisions feel boring at the time.
Think Like an Owner
Stocks are real businesses. Buying a share = owning a slice of a company.
Stay Consistent
Regular investing beats perfect timing. Same amount, every month, for years.
Price vs Value
Expensive isn't always valuable. The price is what you pay; value is what you get.
Own Assets
Make money while you sleep. Own things that pay you — not just stuff that sits.
Questions parents ask
The quick answers. Anything else? Email hello@themarketjuice.com.
What is Market Juice?
Market Juice is a free daily digest that teaches kids how the stock market works. Each morning there's a market scoreboard, a few kid-friendly news stories, a word of the day, and three short games. Every game and story connects back to one of 11 core investing principles, like compound growth and diversification.
What ages is it for?
Kids ages 10 to 16. For kids 12 and under, we email the parent for consent before the account turns on.
Is it really free?
Yes. 100% free: no subscription, no upsells, no paywalls, and no ads.
How much time does it take each day?
About 3 minutes. A new digest is ready every morning at 7 AM Eastern, seven days a week. Sunday's edition wraps up the week that just ended, and Monday's previews the week ahead.
Does my kid need real money or a brokerage account?
No. Nobody buys or sells anything. Kids earn pretend Market Coins for playing, and any picks they make are practice predictions with no money involved. There's nothing to connect, link, or pay for.
What data do you collect about my kid?
Very little: the parent's email, the kid's first name and age, a username and password, game progress like Market Coins and streaks, and a few technical details such as timezone. We don't sell data, don't show ads, and don't use kids' data to train AI models. Parents can delete everything at any time. Full details are in our privacy policy.
Is this financial advice?
No. Market Juice is education, not financial advice. We explain what happened in the market and why, and teach timeless investing principles. Nothing in it is a recommendation to buy or sell anything.
How is the content made and checked?
Each day's digest is drafted by AI from real market data and current news, then passes automated checks before it publishes: a kid-safe language filter, a strict format check, and guardrails on the daily puzzle. Company spotlights come from a hand-picked list of 75 well-known companies kids recognize. New glossary words only go live after a person on our team approves them. Once a day's digest is published it never changes, so every kid sees the same edition.
Sign your kid up
First digest arrives tomorrow at 7 AM EST.
You're in!
Didn't get the email? Check your spam folder, or try a different email.